SAW Pet Owner Focus
Projects and question formulations which imply a qualitative approach can be investigated quickly and cost-effectively by our pet owner focus. Because we have a nationwide panel of approx. 2000 animal households, we can recruit exactly the suitable target group for a project without a long lead time. Experienced survey managers, who have inside knowledge of the industry, implement moderation, interpretation and advisory result presentations.
Pet owner focus groups, with participants from our animal owner pool, offer the opportunity to have concepts and products from the pet food industry assessed directly by the potential customer group. You can collect concentrated descriptions of preferences, motives and perceptions of pet friends.