Welcome to SAW Marktforschung
The Institute
SAW Marktforschung is a full-service market research institute based in Ratingen (NRW). Our areas of expertise are in-home product tests respectively palatability tests for the pet industry.
We have been offering services for your market research projects since 1994; from survey planning to outcome reports. Furthermore, we also offer advice regarding practical application of the findings.
...by the way: "SAW" means structure - analysis - effect (Wirkung in German)
Palatability Tests
SAW Marktforschung is the specialist for in-home palatability tests (cats, dogs, as well as small animals).
We carry out our tests in realistic conditions in the households in which the animals live. Because the acceptance of products by humans and animals can only be tested in their familiar living environment.
We offer you:
- Palatability tests and palatability tests ‘plus’: we let your products be tested simultaneously (and therefore cost effectively) by the animal owners
- Preference tests (A/B tests) with or without animal owner assessment
- Tolerance and effectivity checks (≥ 3 week test duration)
- Proven survey designs and analysis procedures
- Benchmarking on the basis of our data collection
- Testpanels with a total of approx. 2,000 households
- Short-notice execution of tests on the SAW-Panel without waiting periods and long lead times
- 25 years of experience and over 2,000 in-home tests
- A fair price-performance ratio
Contact
We will contact you as soon as possible.
SAW Marktforschung
Kaiserswerther Straße 85a
D-40878 Ratingen
Telefon: +49 (0) 2102 / 5 16 97 – 0
Telefax: +49 (0) 2102 / 5 16 97 – 12
E-mail: info@saw-mafo.de