Pet Food Product Testing
With experience gained over a period of 25 years and over 2,000 in-home tests, we are specialists for in-home acceptance and preference tests for cat, dog und small animal food. We realise recipe checks, preference tests or effect or tolerance checks in long-term studies, incl. product assessment by the animal owner.
We work with proven survey designs and analysis techniques, which lead to valid results.
Our comprehensive data collection enables benchmarking on the basis of our data collection and helps us to rate new survey results.
Zur Zeit bestehen unsere Testpanels aus über 2.000 Haushalten mit rund 3.500 Tieren. Die Durchführung von Produkttests ist deshalb kurzfristig und ohne zusätzliche Rekrutierungskosten möglich.
Standardized test procedures and individualized method adaptation
- Durchführung von In-Home Akzeptanz- und Präferenztests für Katzen-, Hunde- und Kleintierfutter, Nahrungsergänzungsprodukten, Snacks, Streu uvm.
- Advice regarding test method selection, tailored to the product characteristics and question formulation
- Measurement of product acceptance by animals and humans
- Opinion and preference analysis of animal owners
- Product tests on the SAW panel or creation of exclusively utilised expert panels (long-term studies)
- Recruitment and training of households– also target groups which are difficult to access, e.g. users of brands with small market share
- Recruitment and training of households– also target groups which are difficult to access, e.g. users of brands with small market share
- Portioning of test products and blinding of packaging
- Postage of test products and/ or personal visits in the households
- Plausibility check, data capture and tabulation
- Statistical analyses, reports and result graphs, which are appropriate for presentations
- Consultation, recommendations for action and benchmarking
- Test execution with short lead times
Palatability Tests
SAW is the specialist for in-home pal tests (Cats, dogs and rodents)
We carry out our tests in realistic conditions in the households in which the animals live. Because the acceptance of products by humans and animals can only be tested in their familiar living environment.
- Palatability tests and palatability tests ‘plus’: we let your products be tested simultaneously (and therefore cost effectively) by the animal owners
- Preference tests (A/B tests) with or without animal owner assessment
- Tolerance and effectivity checks (≥ 3 week test duration)
- Proven survey designs and analysis procedures
- Benchmarking on the basis of our data collection
- Testpanels with a total of approx. 2,000 households
- Short-notice execution of tests on the SAW-Panel without waiting periods and long lead times
- 25 years of experience and over 2,000 in-home tests
- A fair price-performance ratio
Test Methodology
Um den verschiedenen Anforderungen beim Pet Food Product Testing gerecht zu werden, sind die passenden Testmethoden erforderlich.
Nur dann können relevante Erkenntnisse gewonnen und die entscheidenden Rückschlüsse gezogen werden.
We have the right test method for every question
A selection:
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Monotony tests, monadic:
1 Produkt wird mehrere Tage/ Wochen hintereinander angeboten -
Simple palatability tests (intakes, repeat intakes or ranking tests):
semi-monadic tests with 2 to 10 different products -
Preference tests (A vs. B-tests):
2 Produkte werden zeitgleich angeboten. Zusätzlich zu den bisher ermittelten Werten für die Restmenge des Futters werden bei dieser Methode Angaben zum Fressverhalten des Tieres ermittelt. Zu welchem Napf geht das Tier zuerst? Aus welchem Napf frisst das Tier zuerst? (First Choice) -
Memory tests (test duration of a few months, with home visits)
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Enjoyment tests (with extensive questionnaires about the feeding behaviour of the pet, instead of palatability value assessment)
-
Tolerability and long-term studies
Long-term studies e.g. effectiveness checks for sensitive products or diets -
Combination studies (e.g. palatability - animal owner evaluation - pack)
-
Test repetition with the same households (pets)
Test Request to SAW Marktforschung
After sending the form, you will immediately receive a non-binding offer.
Your details will of course be treated with absolute confidentiality.
If you have any questions, please call us at
+49 (0)2102/51697-0
or send us an e-mail.
