Quantitative market research

Beispiel: POI / POP / POS

  • Face-to-face interviews (paper & pencil or CAPI)
  • Telephone interviews (CATI) in our own telephone studio
  • Self-completion (paper & pencil or online)

Within the framework of surveys carried out on visitors and customers in shopping malls/ shopping centres, as well as trade shows, we record, amongst others:

  • Frequency of visits
  • Length of stay (in total and in subareas)
  • Buying and spending behaviour
  • Customer satisfaction (tendency for revisits)
  • Visitor structures
    (age, sex, socio-demographic data)
  • Catchment area of the visitors
    (also with “number plate counting”)
  • Awareness of particular shops/ brands present
  • Influx of visitors (frequency) in defined areas
  • Probability of revisits

Field work: as not only market research in its entirety, but also field work in particular is a matter of trust, we only utilise our own, personally known interviewers and supervisors.


SAW Marktforschung
Kaiserswerther Str. 85a
40878 Ratingen

Tel.: +49(0)2102/51697-0
Fax: +49(0)2102/51697-12